Indian government has introduced data localization across its policies but his move has pitted global IT giants including Google against local companies in India. But the flow of cross-border is beneficial for local as well Silicon Valley giants.
Sundar Pichai opens up on Google’s approach to Indian market in the changed scenario
From finding answers to helping people get things done
Google is helping people in different tasks like finding way during monsoon. People can talk to Google Assistant in Hindi or any other language of their choice. He said that Google was in the process of determining a business approach in India. This approach could be ad-supported or transaction based. He gave examples of YouTube as a premium model and G-suite as a subscription to companies.
Google Pay’s growth
Google invested a huge sum on Google Pay and the company is very excited about the growth of its digital payment app in India. Sundar Pichai said that Google wanted to contribute to the growth of digital payments and UPI framework.
Ad revenues in India
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