Mumbai Indians (MI)bagged sponsorship contract worth INR 100 crore in two deals with Marriot Bonvoy and Astral Pipes. Owned by leading businessman Mukesh Ambani, Mumbai Indians is the four-time champions of the Indian Premier League (IPL).
MI confirms INR 100 crore dea
Spokesperson of Mumbai Indians confirmed that the team has managed to get the deal. With this deal, MI has become the first Indian sports franchise to clinch one billion deal. While not much info is revealed about the deal, the spokesperson only said that the deal with Marriot Bonvoy is worth INR 30 crore. The company would have its logo on the right side of the jersey. Astral Pipes would have their logo on the non-leading arm of the jersey.
Marriot Bonvoy has earlier bean associated with Manchester United, Formula One, Bayern Munich, NFL and the NBA but it is for the first time that the brand is investing on an Indian sports franchise.
It is the consistence performance of MI that keeps the team on top of the chart for the fourth consecutive season, according to the findings of Duff & Phelps.
Last year, MI got three-year sponsorship worth INR 75 crore from Samsung. Other sponsors of the team were Colors (back of jersey), Reliance Jio (lead arm), Sharp (back of helmet), Usha International (front of the helmet), Burger King and William Lawson (trouser).
Factors helping Mumbai Indians in their cause
• Four-time IPL champions
• Mukesh Ambani owned high-profile team
• Being in the financial capital keeps them in limelight
Mumbai Indians would start their campaign in the leadership of Captain Rohit Sharma. They will play their first match against Chennai Super Kings on March 29 at the Wankhede Stadium.